FAKTOR-FAKTOR PSIKOLOGIS PENENTU NIAT IBU-IBU RUMAH TANGGA DI INDONESIA UNTUK MEMBELI PRODUK TIRUAN/PALSU

MIX: JURNAL ILMIAH MANAJEMEN

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Title FAKTOR-FAKTOR PSIKOLOGIS PENENTU NIAT IBU-IBU RUMAH TANGGA DI INDONESIA UNTUK MEMBELI PRODUK TIRUAN/PALSU
 
Creator ., Hendrian
Patir, Shine Pintor Siolemba
 
Subject Attitude; Subjective Norms; Behavioral Control; Social Status; Values; Past behavior
 
Description This paper aims to examine housewives self-reported intention to buy counterfeit products by employing the Theory of Planned Behavior (TPB) as the research framework. In total, 600 housewives completed a survey questionnaire measuring their responses to seven constructs in the TPB. Structural equation modeling (SEM) was used as the technique for data analysis with two step approach. The results of this study showed that overall the variables in the TPB model (attitude, subjective norms, perceived control behaviors) were able to explain and predict housewives intention to buy counterfeit products. Attitudes toward behavior have a greater influence on intentions to buy. Additional variables that are included: values were able to explain and predict attitudes toward buying behavior, past behavior was able to explain and predict perceived behavioral control, and social status could explain and predict housewives intention to buy counterfeit products.
 
Publisher Universitas Mercu Buana
 
Contributor
 
Date 2019-02-18
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/5193
10.22441/mix.2019.v9i1.006
 
Source MIX: JURNAL ILMIAH MANAJEMEN; Vol 9, No 1 (2019): MIX: Jurnal Ilmiah Manajemen; 88 - 108
2460-5328
2088-1231
 
Language eng
 
Relation http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/5193/2366
 
Rights Copyright (c) 2019 MIX: JURNAL ILMIAH MANAJEMEN
 

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