EFEK FAKTOR DEMOGRAFI DAN KARAKTERISTIK BISNIS ONLINE TERHADAP MINAT PENGAJUAN KREDIT MIKRO

MIX: JURNAL ILMIAH MANAJEMEN

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Field Value
 
Title EFEK FAKTOR DEMOGRAFI DAN KARAKTERISTIK BISNIS ONLINE TERHADAP MINAT PENGAJUAN KREDIT MIKRO
 
Creator Karambut, Fermico
., Hartoyo
Nurmalina, Rita
Najib, Mukhamad
 
Subject e-commerce, e-marketplace, intention, micro credit, MSME, online seller
 
Description This study aimed to see whether intention of applying for microcredit was influenced by factors of demographic and online business characteristics. The selection of respondents used convenience sampling method by collecting qualitative and descriptive information through online survey to 235 online seller who were members of the Indonesian Online Business Association (APOI).  The results of the study using logistic regression analysis proved that only the type of online business that was significantly related to the intention of applying for micro credit.  Financial institutions should offer credit products that are suitable for the type of online business to increase intention. Further research based on the type of business and online products will provide better overview of online MSME intnetion models.
 
Publisher Universitas Mercu Buana
 
Contributor
 
Date 2019-02-18
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/5197
10.22441/mix.2019.v9i1.009
 
Source MIX: JURNAL ILMIAH MANAJEMEN; Vol 9, No 1 (2019): MIX: Jurnal Ilmiah Manajemen; 141 - 159
2460-5328
2088-1231
 
Language eng
 
Relation http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/5197/2370
 
Rights Copyright (c) 2019 MIX: JURNAL ILMIAH MANAJEMEN
 

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