PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN

JURNAL RISET MANAJEMEN DAN BISNIS (JRMB) FE-UNIAT

View Publication Info
 
 
Field Value
 
Title PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN
 
Creator Ibrahim, Malik
Thawil, Sitti Marijam
 
Description The purpose of this study is to determine the effect of product quality and service quality on customer satisfaction. The population in this study were 50 consumers who were taken by purposive technique. Multiple regression is used to test hypotheses. The results of the study showed that there was an effect of product quality and service quality significantly on customer satisfaction. The implications and suggestions are explained in the article.
Keywords: Product Quality, Service Quality, Consumer Satisfaction.
 
Publisher Economic Faculty, Attahiriyah Islamic University
 
Date 2019-02-28
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/251
10.36226/jrmb.v4i1.251
 
Source Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT; Vol 4 No 1 (2019); 175 - 182
2581-2165
2527-7502
 
Language eng
 
Relation http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/251/132
 
Rights Copyright (c) 2019 Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT
http://creativecommons.org/licenses/by-nc-sa/4.0
 

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