FAKTOR DETERMINAN KEPUASAN DAN LOYALITAS KONSUMEN: PERAN PERSEPSI HARGA SEBAGAI PEMODERASI

JURNAL RISET MANAJEMEN DAN BISNIS (JRMB) FE-UNIAT

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Field Value
 
Title FAKTOR DETERMINAN KEPUASAN DAN LOYALITAS KONSUMEN: PERAN PERSEPSI HARGA SEBAGAI PEMODERASI
 
Creator Wowiling, Yessi Kristi
Wahyudi, Triyono Arief
 
Description The purpose of the study was to analyze determinant factors, location and perceptions of service quality on tenant loyalty with tenant satisfaction and price perceptions as moderating variables. There were 75 respondents who participated in this study. This study uses multiple linear regression methods to analyze existing variables. The results of the study show that building location and perceived quality of services have a direct effect on tenant satisfaction; Tenant satisfaction has a direct effect on tenant loyalty; and Price perception has an indirect effect (moderation) between tenant satisfaction and tenant loyalty.
Keywords: location, perceived service quality, tenant’s  satisfaction, perceived price, tenant loyalty
 
Publisher Economic Faculty, Attahiriyah Islamic University
 
Date 2019-02-28
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/249
10.36226/jrmb.v4i1.249
 
Source Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT; Vol 4 No 1 (2019); 153 - `164
2581-2165
2527-7502
 
Language eng
 
Relation http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/249/130
 
Rights Copyright (c) 2019 Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT
http://creativecommons.org/licenses/by-nc-sa/4.0
 

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