PENGARUH BAURAN PEMASARAN E-COMMERCE TERHADAP INTENSI PEMBELIAN MODUL ASYNCHRONOUS E-LEARNING: PERAN DARI PENGETAHUAN KONSUMEN

JURNAL RISET MANAJEMEN DAN BISNIS (JRMB) FE-UNIAT

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Field Value
 
Title PENGARUH BAURAN PEMASARAN E-COMMERCE TERHADAP INTENSI PEMBELIAN MODUL ASYNCHRONOUS E-LEARNING: PERAN DARI PENGETAHUAN KONSUMEN
 
Creator Deny, Deny
 
Description Research in the E-Learning business is still limited and more research is needed on the purchase of online courses, especially the Asynchronous modules that are available at several providers of paid E-Learning platforms. The sample of this study was 100 visitors to the schoolpintar.com and Kelaskita.com sites using SEM analysis techniques. The results of this e-learning study show that the intention to purchase asynchronous e-learning modules is not significantly affected by product attractiveness, price perception and consumer knowledge, but is significantly influenced by marketing effectiveness. The results of this study are useful for entrepreneurs and prospective online business business entrepreneurs to be able to increase sales of online courses in Indonesia by focusing on marketing efforts specifically to change consumer preferences and beliefs.
Keywords: e-learning, asynchronous online learning, purchase intention, consumer knowledge
 
Publisher Economic Faculty, Attahiriyah Islamic University
 
Date 2019-02-28
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/244
10.36226/jrmb.v4i1.244
 
Source Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT; Vol 4 No 1 (2019); 101 - 110
2581-2165
2527-7502
 
Language eng
 
Relation http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/244/124
 
Rights Copyright (c) 2019 Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT
http://creativecommons.org/licenses/by-nc-sa/4.0
 

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