PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN

JURNAL RISET MANAJEMEN DAN BISNIS (JRMB) FE-UNIAT

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Field Value
 
Title PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN
 
Creator Gofur, Abdul
 
Description The purpose of this study is to determine the effect of service quality and price on customer satisfaction. This study uses an associative method with a quantitative approach. The research sample is the regular customers of the company PT. Indosteger Jaya used accidental sampling technique and obtained 80 respondents. Data analysis using multiple linear regression. The results of this study indicate that service quality has a positive and significant effect on customer satisfaction and price has a positive and significant effect on customer satisfaction (Y). Other results, that together service quality and price have a positive and significant effect on customer satisfaction.
Keywords: Service Quality, Price, Consumer Satisfaction
 
Publisher Economic Faculty, Attahiriyah Islamic University
 
Date 2019-02-24
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/240
10.36226/jrmb.v4i1.240
 
Source Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT; Vol 4 No 1 (2019); 37 - 44
2581-2165
2527-7502
 
Language eng
 
Relation http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/240/148
 
Rights Copyright (c) 2019 Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT
http://creativecommons.org/licenses/by-nc-sa/4.0
 

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