Analisis pengaruh iklan dan atribut sepeda motor terhadap sikap konsumen

Jurnal Riset Sains Manajemen

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Title Analisis pengaruh iklan dan atribut sepeda motor terhadap sikap konsumen
Analisis pengaruh iklan dan atribut sepeda motor terhadap sikap konsumen
 
Creator Purnama, Nadia Ika
Astuti, Rini
 
Description Purposes - This study aims to determine and analyze the effect of motorcycle advertisement and product attributes towards consumer attitude of students of higher education Islamic private in Medan City.
Methods - This research using associative approach which look for relation between motorcycle advertisement and attribute to consumer attitude with research object is student of private college of Islamic in Medan City. The data testing was used Multiple Regression.
Findings - The results showed that both partially and simultaneously both independent variables have a positive and significant impact on consumer attitudes that is equal to 85.5%. The rest is influenced by other variables not examined in this study
Keywords -  Advertisement, attributes, consumer attitudes
 
Publisher Lembaga Penelitian dan Penulisan Ilmiah AQLI
 
Date 2018-08-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ejurnal.id/index.php/jsm/article/view/176
 
Source Jurnal Riset Sains Manajemen; Vol 2 No 3 (2018): JRSM5; 111-120
Jurnal Riset Sains Manajemen; Vol 2 No 3 (2018): JRSM5; 111-120
2597-4726
 
Language eng
 
Relation http://ejurnal.id/index.php/jsm/article/view/176/68
 

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