Pengaruh harga dan minat beli terhadap keputusan pembelian konsumen Shopee

Jurnal Riset Sains Manajemen

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Title Pengaruh harga dan minat beli terhadap keputusan pembelian konsumen Shopee
Pengaruh harga dan minat beli terhadap keputusan pembelian konsumen Shopee
 
Creator Rahmawati, Rahmawati
 
Description Purposes - This study aims to examine the effect of prices and buying interest on Shopee consumer decisions.
Methods - The authors used a questionnaire distributed to 50 respondents for collecting research data. The research data were analyzed using partial and multiple regression.
Findings - The results showed that both partially and simultaneously, prices and buying interest had a significant effect on Shopee consumer decisions.
Keywords - Price, buying interest, consumer decision.
Purposes - This study aims to examine the effect of prices and buying interest on Shopee consumer decisions.
Methods - The authors used a questionnaire distributed to 50 respondents for collecting research data. The research data were analyzed using partial and multiple regression.
Findings - The results showed that both partially and simultaneously, prices and buying interest had a significant effect on Shopee consumer decisions.
Keywords - Price, buying interest, consumer decision.
 
Publisher Lembaga Penelitian dan Penulisan Ilmiah AQLI
 
Date 2018-11-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ejurnal.id/index.php/jsm/article/view/231
 
Source Jurnal Riset Sains Manajemen; Vol 2 No 4 (2018): JRSM6; 143-150
Jurnal Riset Sains Manajemen; Vol 2 No 4 (2018): JRSM6; 143-150
2597-4726
 
Language eng
 
Relation http://ejurnal.id/index.php/jsm/article/view/231/81
 

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