GAMBARAN BODY IMAGE SALES PROMOTION GIRL OTOMOTIF

Jurnal Sains Psikologi

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Field Value
 
Title GAMBARAN BODY IMAGE SALES PROMOTION GIRL OTOMOTIF
 
Creator Lestari, Sumi
Lumbanraja, Nadya Marenti
 
Description The purpose of this study is to know the body image of automotive sales promotion girl (SPG). This qualitative research is using phenomenology approach. Determination of research subjects based on purposive sampling technique. Subjects in this study amounted to 3 women who have or are in contract as automotive SPG. Data collection methods are using interview and observation, with interactive analysis model of Miles and Huberman‘s data analysis techniques, based on 5 body image dimensions of Cash & Pruzinsky (2002). The results showed that the three subjects have positive body image. Based on the five dimensions of Cash and Pruzinsky (2002)’s body image, the subjects focus on their overall performance as automotive sales promotion girl, ranging from the efforts to maintain the physical appearance as automotive SPG. Then, the body part that makes the subjects satisfied also the ideal shape as coveted the automotive SPG in general, and the size of the subjects is maintained to always be proportional as an automotive SPG.Kata Kunci: body image, metode kualitatif, sales promotion girl otomotifDOI: http://dx.doi.org/10.17977/um023v7i22018p155
 
Publisher Universitas Negeri Malang
 
Contributor
 
Date 2018-12-12
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal2.um.ac.id/index.php/JSPsi/article/view/5672
 
Source Jurnal Sains Psikologi; Vol 7, No 2 (2018); 155-161
Jurnal Sains Psikologi; Vol 7, No 2 (2018); 155-161
2597-7008
2085-2223
 
Language eng
 
Relation http://journal2.um.ac.id/index.php/JSPsi/article/view/5672/3085
 
Rights Copyright (c) 2018 Jurnal Sains Psikologi
 

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