Kearifan Lokal dan Strategi Komunikasi Public Relations di BUMN dan Perusahaan Swasta

Jurnal ILMU KOMUNIKASI

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Field Value
 
Title Kearifan Lokal dan Strategi Komunikasi Public Relations di BUMN dan Perusahaan Swasta
 
Creator Kriyantono, Rachmat
Sa’diyah, Halimatus
 
Subject communication, culture, local perspectives, public relations
Communication, Culture, Indonesian Local Perspectives, Public Relations
 
Description This study describes the connection between communication strategies of state-owned enterprises (BUMN) and private companies in Indonesia with its local culture. Contructivism was applied to explore qualitative data, involving the practitioners from BUMN and private companies. The research finds two propositions, i.e. the more local wisdoms are understood, the easier to create communication strategy of public relations that builds good relations with the public; communication strategy based on local wisdoms is used by both BUMN and private companies. The research contributes to enrich public relations study within Indonesian local perspectives.
 
Publisher FISIP Universitas Atma Jaya Yogyakarta
 
Contributor
 
Date 2018-11-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion


 
Format application/pdf
 
Identifier https://ojs.uajy.ac.id/index.php/jik/article/view/1480
10.24002/jik.v15i2.1480
 
Source Jurnal ILMU KOMUNIKASI; Vol 15, No 2 (2018); 171-188
2548-8643
1829-6564
 
Language eng
 
Relation https://ojs.uajy.ac.id/index.php/jik/article/view/1480/1237
 
Coverage


 
Rights Copyright (c) 2018 Jurnal ILMU KOMUNIKASI
http://creativecommons.org/licenses/by/4.0
 

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