Kearifan Lokal dan Strategi Komunikasi Public Relations di BUMN dan Perusahaan Swasta


View Publication Info
Field Value
Title Kearifan Lokal dan Strategi Komunikasi Public Relations di BUMN dan Perusahaan Swasta
Creator Kriyantono, Rachmat
Sa’diyah, Halimatus
Subject communication, culture, local perspectives, public relations
Communication, Culture, Indonesian Local Perspectives, Public Relations
Description This study describes the connection between communication strategies of state-owned enterprises (BUMN) and private companies in Indonesia with its local culture. Contructivism was applied to explore qualitative data, involving the practitioners from BUMN and private companies. The research finds two propositions, i.e. the more local wisdoms are understood, the easier to create communication strategy of public relations that builds good relations with the public; communication strategy based on local wisdoms is used by both BUMN and private companies. The research contributes to enrich public relations study within Indonesian local perspectives.
Publisher FISIP Universitas Atma Jaya Yogyakarta
Date 2018-11-30
Type info:eu-repo/semantics/article

Format application/pdf
Source Jurnal ILMU KOMUNIKASI; Vol 15, No 2 (2018); 171-188
Language eng

Rights Copyright (c) 2018 Jurnal ILMU KOMUNIKASI

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us


Copyright © 2015-2018 Simon Fraser University Library