Online Review: Indikator Penilaian Kredibilitas Online dalam Platform E-commerce


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Field Value
Title Online Review: Indikator Penilaian Kredibilitas Online dalam Platform E-commerce
Creator Agustina, Lidya
Fayardi, Alifia Oktrina
Irwansyah, Irwansyah
Subject communication
e-commerce, electronic word of mouth (e-wom), online credibility, online review
Description Online credibility, either for a company or a merchant, is an important thing that have to be considered in the era of e-commerce development. Online review and online rating are part of indicators that used to represent merchant or seller’s online credibility in e-commerce platform. The existence of online review and online rating in e-commerce platform may affect the prominence and interpretation aspects which is associated with online credibility. This is a conceptual paper which aims to describe the concept of online review and its relation with online credibility.
Publisher FISIP Universitas Atma Jaya Yogyakarta
Date 2018-11-30
Type info:eu-repo/semantics/article

conceptual paper
Format application/pdf
Source Jurnal ILMU KOMUNIKASI; Vol 15, No 2 (2018); 141-154
Language eng

Rights Copyright (c) 2018 Jurnal ILMU KOMUNIKASI

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