National Branding and Museums: The Strategic Administration of Culture

The Museum Review

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Title National Branding and Museums: The Strategic Administration of Culture
Creator Licona Calpe, PhD, Winston M.
Description This article presents dimensions of museums, which go beyond considerations of diverse nations’ cultural heritage centers, but are instead related to the construction of local, national, and universal branding. The article addresses culture as a strategic national issue in times of crisis, treaty negotiation, or economic instability, and focuses on the relationship between museums and national branding as a strategic issue that affects the administration of culture.
Publisher Rogers Publishing Corporation NFP
Date 2018-04-12
Type info:eu-repo/semantics/article
Format application/pdf
Source The Museum Review; Vol 3 No 1 (2018)
Language eng
Rights Copyright (c) 2018 Winston M. Licona Calpe, PhD

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