Putting the "social" in social media: interactive new media for museums

The Museum Review

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Field Value
 
Title Putting the "social" in social media: interactive new media for museums
 
Creator Gelles, Auni
 
Description Social media, including Twitter, Facebook, and Instagram, is having a growing impact on museum marketing and museum audiences. Providing real examples of successful, interesting, and impactful social media campaigns, this article explores methods and helps generate ideas for museums to utilize diverse forms of social media. By participating in effective social media, museums of all types can engage in and encourage a deeper relationship individuals and other institutions.
 
Publisher Rogers Publishing Corporation NFP
 
Date 2018-07-13
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier http://journals.sfu.ca/rogerspub/index.php/tmr/article/view/4
10.33139/tmr.v2i1.4
 
Source The Museum Review; Vol 2 No 1 (2017)
2574-0296
 
Language eng
 
Relation http://journals.sfu.ca/rogerspub/index.php/tmr/article/view/4/4
 
Rights Copyright (c) 2018 Auni Gelles
http://creativecommons.org/licenses/by-nc-nd/4.0
 

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