Putting the "social" in social media: interactive new media for museums

The Museum Review

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Title Putting the "social" in social media: interactive new media for museums
Creator Gelles, Auni
Description Social media, including Twitter, Facebook, and Instagram, is having a growing impact on museum marketing and museum audiences. Providing real examples of successful, interesting, and impactful social media campaigns, this article explores methods and helps generate ideas for museums to utilize diverse forms of social media. By participating in effective social media, museums of all types can engage in and encourage a deeper relationship individuals and other institutions.
Publisher Rogers Publishing Corporation NFP
Date 2018-07-13
Type info:eu-repo/semantics/article
Format application/pdf
Identifier http://journals.sfu.ca/rogerspub/index.php/tmr/article/view/4
Source The Museum Review; Vol 2 No 1 (2017)
Language eng
Relation http://journals.sfu.ca/rogerspub/index.php/tmr/article/view/4/4
Rights Copyright (c) 2018 Auni Gelles

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