PRODUK RAMAH LINGKUNGAN: GREEN PERCEIVED VALUE DAN GREEN TRUST SEBAGAI GREEN MARKETING STRATEGY

Ekono Insentif

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Title PRODUK RAMAH LINGKUNGAN: GREEN PERCEIVED VALUE DAN GREEN TRUST SEBAGAI GREEN MARKETING STRATEGY
PRODUK RAMAH LINGKUNGAN: GREEN PERCEIVED VALUE DAN GREEN TRUST SEBAGAI GREEN MARKETING STRATEGY
 
Creator Alam Syah, Doni Purnama
Wasilah, Ridlah
 
Description Green Marketing Strategy has become the latest strategy for the company, especially for twowheeled vehicles in Indonesia with innovative environmentally friendly products. It is interesting assessed as innovation in environmentally friendly products has not been applied in Indonesia. So the focus of research studies on the deskription and influence between the variables in the green green perceived value and green trust of consumers for environmentally friendly products. Descriptive and verification combined with survey method in this research with 105 respondents, who are consumers of Honda brand vehicles. And using simple linear regression analysis techniques. Results found a good overview on the green percevied green value and green trust. As well as the relationships and the influence of green perceived value to green trust. So to say precisely when companies in Indonesia has used a green marketing strategy in the competitived business. Given the good response to the innovation of products friendly to the environments.
Green Marketing Strategy telah menjadi strategi terbaru untuk perusahaan, terutama untuk kendaraan roda dua di Indonesia dengan inovasi produk ramah lingkungan. Hal ini menarik dikaji mengingat inovasi pada produk ramah lingkungan belum lama diterapkan di Indonesia. Sehingga fokus kajian penelitian pada gambaran dan pengaruh antar variabel pada green perceived value dan green trust konsumen untuk produk ramah lingkungan. Metoda penelitian merupakan metoda deskriptif dan verifikatif yang digabung dengan metode survey dilakukan pada penelitian ini dengan responden 105, yang merupakan konsumen kendaraan bermotor merek Honda. Serta menggunakan teknik analisis regresi linier sederhana. Hasil ditemukan adanya gambaran yang baik atas green percevied value dan green trust konsumen. Serta adanya hubungan dan pengaruh green perceived value terhadap green trust. Sehingga dikatakan tepat ketika perusahaan di Indonesia menggunakan green marketing strategy dalam persaingan bisnisnya karena adanya tanggapan yang baik terhadap produk inovasi ramah terhadap lingkungan
 
Publisher LLDIKTI WILAYAH IV
 
Date 2016-10-02
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artikel Peer-review
 
Format application/pdf
 
Identifier https://jurnal.lldikti4.or.id/index.php/jurnalekono/article/view/8
 
Source Ekono Insentif; Vol 10 No 2 (2016): Ekono Insentif; 33-39
Ekono Insentif; Vol 10 No 2 (2016): Ekono Insentif; 33-39
2654-7163
1907-0640
 
Language ind
 
Relation https://jurnal.lldikti4.or.id/index.php/jurnalekono/article/view/8/8
 

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