DAMPAK KERAGAMAN PRODUK TERHADAP KEPUASAN PELANGGAN RAMAYANA DEPARTEMEN STORE

JURNAL RISET MANAJEMEN DAN BISNIS (JRMB) FE-UNIAT

View Publication Info
 
 
Field Value
 
Title DAMPAK KERAGAMAN PRODUK TERHADAP KEPUASAN PELANGGAN RAMAYANA DEPARTEMEN STORE
 
Creator Hadita, Hadita
 
Description The purpose of this study is to determine the effect of product price diversity, which consists of product quality diversity, product type diversity, product display diversity to customer satisfaction. The sampling technique uses accidental sampling with 90 respondents in the Tebat branch of Ramayana, and data collection techniques using multiple linear regression. The results of the analysis show the variable of product quality diversity and product display variables have a positive and significant influence on customer satisfaction in the Ramayana branch of Tebet. While the variable price of product prices and the diversity of product types have no effect on customer satisfaction in the Ramayana Depart. Store Tebet branch.
Keywords: product price diversity, product quality diversity, product type diversity, product display diversity, customer satisfaction
 
Publisher Economic Faculty, Attahiriyah Islamic University
 
Date 2018-10-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/154
10.36226/jrmb.v3i3.154
 
Source Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT; Vol 3 No 3 (2018); 365 - 374
2581-2165
2527-7502
 
Language eng
 
Relation http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/154/102
 
Rights Copyright (c) 2018 Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT
http://creativecommons.org/licenses/by-nc-sa/4.0
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library