PENGARUH EFEKTIVITAS PROMOSI ABOVE THE LINE DAN BELOW THE LINE TERHADAP DAYA TARIK PENGUNJUNG TAMAN MINI INDONESIA INDAH

JURNAL RISET MANAJEMEN DAN BISNIS (JRMB) FE-UNIAT

View Publication Info
 
 
Field Value
 
Title PENGARUH EFEKTIVITAS PROMOSI ABOVE THE LINE DAN BELOW THE LINE TERHADAP DAYA TARIK PENGUNJUNG TAMAN MINI INDONESIA INDAH
 
Creator Puspasari, Ni Wayan
Febriansyah, Febriansyah
 
Description This research was aimed for knowing the influence between promotion effectiveness above the line and below the line to the attractiveness of visitor of Taman Mini Indonesia Indah. This research used a quantitative approach through survey to 150 visitors. Using a convenience sampling Hypothesis test (t test) result that shows that the variable above the line affect significantly to these attractiveness of visitor proved by t value about 5,867 which is more than t table. And the variable of below the line affect significantly with t value about 5,345 which is more than t tabel. The conclusion of this research is promotion of above the line and below the line be influential effectively increase the attractiveness of visitors of Taman Mini Indonesia Indah. This means that the promotional media which can increase the wishes of the people for a visit to Taman Mini Indonesia Indah.
Keywords: promotion,above the line, below the line, marketing
 
Publisher Economic Faculty, Attahiriyah Islamic University
 
Date 2018-10-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/150
10.36226/jrmb.v3i3.150
 
Source Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT; Vol 3 No 3 (2018); 313 - 320
2581-2165
2527-7502
 
Language eng
 
Relation http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/150/98
 
Rights Copyright (c) 2018 Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT
http://creativecommons.org/licenses/by-nc-sa/4.0
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library