Criminal Responsibility Of Business Agents On Selebgram's (Celebrity Endorsers) Product Promotion

MAGHZA : Jurnal Ilmu Al-Qur'an dan Tafsir

View Publication Info
Field Value
Title Criminal Responsibility Of Business Agents On Selebgram's (Celebrity Endorsers) Product Promotion
Creator Octarina, Nynda Fatmawati; Universitas Narotama Surabaya
Alfath, Tahegga Primananda; Universitas Airlangga Surabaya
Ulfa, Anisatul; Universitas Narotama Surabaya
Subject Criminal Responsibility, Business Agents, Selebgram
Description Product promotion on Instagram by selebgram (celebrity endorser), Instagram users who have voluminous followers, is increasingly popular. It is not uncommon that the promoted products are sometimes not legally registered and possibly violate the law. This study analyses the regulations regarding promotion on social media in Indonesia as well as evaluates whether existing regulations govern business agents’ criminal Responsibility for their carried-out promotions on Instagram, as seen from the fact that such product promotion content made by selebgram has misleading information resulting consumers’ losses. The research method used is a legal research method with a regulatory approach and legal concepts. The result of this study indicates that if a business agent uploads a video which is misleading and potentially disadvantages consumers made by a selebgram, then the business agent is responsible for the upload. On social media, every user is responsible for their own account’s activities.
Publisher Magister Ilmu Hukum Universitas Mataram
Date 2020-08-14
Type info:eu-repo/semantics/article
Peer-Reviewed Article
Format application/pdf
Source Jurnal IUS Kajian Hukum dan Keadilan; Vol 8, No 2 (2020): Jurnal IUS Kajian Hukum dan Keadilan; 190-210
Language eng
Rights Copyright (c) 2020 Tahegga Primananda Alfath, Nynda Fatmawati Octarina, Anisatul Ulfa

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us


Copyright © 2015-2018 Simon Fraser University Library