ANALISIS ETIKA BISNIS DAN MARKETING NABI MUHAMMAD SAW

Jurnal Iqtisad

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Title ANALISIS ETIKA BISNIS DAN MARKETING NABI MUHAMMAD SAW
 
Creator Adzkiya’, Ubbadul
 
Subject


 
Description AbstrakEtika bisnis yang dilakukan oleh Nabi Muhammad menjadi menarik untuk dikaji, beliau yang hidup dalam masyarakat Arab bercorak ke-jahiliyyah-an berhasil menerapkan nilai-nilai etika, sebuah kesuksesan luar biasa. Melihat latar belakang kesuksesan Nabi Muhammad dalam berbisnis, sehingga kita patut meneliti, pertama, etika bisnis yang dijalankan Nabi Muhammad. Kedua, serta dalam sektor marketing yang beliau lakukan, karena marketing merupakan ini dari sebuah bisnis. Penulis menggunakan metodologi kualitatif dengan pendekatan sejarah. Penulis mencoba menguak fakta sejarah dibalik kesuksesan Nabi Muhammad dalam berbisnis. Melalui pendekatan sejarah diharapkan dapat memberi gambaran tentang etika bisnis dan marketing yang dipraktekkan oleh Nabi Muhammad. Dengan menggunakan pendekatan sejarah telah membuktikan bahwa; pertama, Nabi Muhammad adalah pedagang sukses, proses panjang yang telah beliau jalani menjadi tuntunan bagi umat manusia untuk meneladani etika bisnis beliau dalam kehidupan sehari-harinya. Pengalamannya sebagai seorang pedagang Nabi Muhammad dapatkan jauh sebelum beliau diutus oleh Allah swt menjadi Nabi dan Rasul. Dan kemudian dari beberapa pengalaman Nabi Muhammad dilegislasikan dalam bentuk sabda setelah beliau diutus. Kedua, Dalam praktek-prakteknya beliau selalu menjunjung tinggi kemanusiaan dan tidak hanya duniawi oriented. Beliau selalu menjaga sifat jujur, ikhlas, profesional, silaturrahim dan murah hati dalam semua aktifitasnya terutama dalam bisnisnya.Keywords: etika, bisnis, dan Muhammad Abstract Business ethics conducted by the Prophet Muhammad became interesting to be studied, he was living in Arab society patterned the jahiliyyah-an successfully applied ethical values. So it can reap a tremendous success. By looking at the background of the Prophet Muhammad's success in business, we should examine, firstly, the business ethics of Prophet Muhammad carried. Secondly, in the marketing sector that he did, because marketing is this form a business. The author uses a qualitative methodology with a historical approach. The author tries to uncover the historical facts behind the success of the Prophet Muhammad in business. Using the historical approach is expected to give an overview of business ethics and marketing practiced by the Prophet Muhammad. Using the historical approach has proved that; first, the Prophet Muhammad is a successful trader, the long process he has undergone as a guide for mankind to emulate his business ethics in his daily life. His experience as a trader of the Prophet Muhammad got long before he was sent by Allah swt to be Prophet and Messenger. And then from some experiences the Prophet Muhammad was legislated in the form of the word after he was sent. Secondly, In his practices he always upholds humanity and is not only worldly oriented. He always maintain the nature of honest, sincere, professional, silaturrahim and generous in all his activities, especially in business.Keyword: etic, business and Muhammad
 
Publisher Universitas Wahid Hasyim Semarang
 
Contributor
 
Date 2018-02-14
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article

 
Format application/pdf
 
Identifier https://publikasiilmiah.unwahas.ac.id/index.php/IQTISAD/article/view/2000
10.31942/iq.v4i1.2000
 
Source JURNAL IQTISAD; Vol 4, No 1 (2017)
Jurnal Iqtisad; Vol 4, No 1 (2017)
2621-640X
2303-3223
 
Language eng
 
Relation https://publikasiilmiah.unwahas.ac.id/index.php/IQTISAD/article/view/2000/2029
 
Coverage


 
Rights Copyright (c) 2017 IQTISAD
https://creativecommons.org/licenses/by-sa/4.0/
 

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