Developing a new model for reaching at-risk families. The Ringling WEB: A Place Where Everyone Belongs

The Museum Review

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Title Developing a new model for reaching at-risk families. The Ringling WEB: A Place Where Everyone Belongs
Creator von Gehr, Anna E.
Subject Museum; fundraising; at-risk families; museum research
Museum community; museum fundraising; museum partnerships; at-risk families
Description This article is based on a talk given by Anna E. von Gehr, Chief Development Officer at The Ringling Museum, at the 10x10 conference on November 10, 2016, in Sarasota, Florida. It explains a new approach for museums to serve local at-risk populations. Von Gehr recognized that adult caregivers drive attendance at cultural organizations, so The Ringling sought to develop relationships with caregivers in at-risk households. A shift in marketing, programming, and community outreach led to a successful pilot program. The Ringling later secured significant funding that underwrites the program for an additional four-year period. Through her unique perspective and role as Chief Development Officer, von Gehr shares how her position helped to create new community connections, and a new approach to serving the at-risk population in the Sarasota-Bradenton metropolitan area (Florida).
Publisher Rogers Publishing Corporation NFP
Date 2017-01-27
Type info:eu-repo/semantics/article
Peer-reviewed Article
Format application/pdf
Source The Museum Review; Vol 2, No 1 (2017)
Language eng
Rights Copyright (c) 2018 Anna E. von Gehr

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