National Branding and Museums: The Strategic Administration of Culture

The Museum Review

View Publication Info
 
 
Field Value
 
Title National Branding and Museums: The Strategic Administration of Culture
 
Creator Licona Calpe, PhD, Winston M.
 
Subject Museum; branding; museum research
Museums; national branding; artefacts; strategic administration of culture; economy of culture
 
Description This article presents dimensions of museums, which go beyond considerations of diverse nations’ cultural heritage centers, but are instead related to the construction of local, national, and universal branding. The article addresses culture as a strategic national issue in times of crisis, treaty negotiation, or economic instability, and focuses on the relationship between museums and national branding as a strategic issue that affects the administration of culture.
 
Publisher Rogers Publishing Corporation NFP
 
Contributor
 
Date 2018-04-12
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journals.sfu.ca/rogerspub/index.php/tmr/article/view/20
 
Source The Museum Review; Vol 3, No 1 (2018)
2574-0296
 
Language eng
 
Relation http://journals.sfu.ca/rogerspub/index.php/tmr/article/view/20/20
 
Rights Copyright (c) 2018 Winston M. Licona Calpe, PhD
http://creativecommons.org/licenses/by-nc-nd/4.0
 

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