Strategi Pemerintah Daerah dalam Meningkatkan Kualitas Pelayanan Perpustakaan Daerah Kota Tangerang Selatan

Journal of Government and Civil Society

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Field Value
 
Title Strategi Pemerintah Daerah dalam Meningkatkan Kualitas Pelayanan Perpustakaan Daerah Kota Tangerang Selatan
 
Creator Kumara, Dedek
 
Subject
Analisis SWOT; perencanaan strategis; perpustakaan daerah SWOT; Matriks IE; Matriks SWOT dan QSPM
 
Description Penelitian ini ingin melihat lebih jauh bagaimana perpustakaan daerah dapat meningkatkan pelayanannya terhadap masyarakat melalui pengembangan rencana strategis. Penelitian ini bertujuan untuk: (1) mengetahui kondisi lingkungan internal dan eksternal Perpustakaan Daerah Kota Tangerang Selatan; (2) mengidentifikasi rumusan strategi berbasis analisis SWOT bagi perencanaan strategis jangka pendek dan jangka panjang Perpustakaan Daerah Kota Tangerang Selatan; dan (3) menganalisis proses strategi Perpustakaan Daerah Kota Tangerang Selatan. Model dan metode peneltian ini bersifat deskriptif-kualitatif. Metode analisis data yang digunakan bersifat induktif, mengacu pada Miles & Huberman model. Teknik pengumpulan data yang digunakan adalah observasi partisipatif, wawancara mendalam, dan dokumentasi. Hasil penelitian ini menunjukkan bahwa pengembangan lingkungan eksternal dilakukan dengan cara memberi kesempatan kepada masyarakat untuk mengikuti pendidikan dan pelatihan tentang perpustakaan, meningkatkan jumlah pengguna, dan menjadikan perpustakaan sebagai pusat informasi bagi masyarakat. Sedangkan pengembangan lingkungan internal dilakukan dengan cara meningkatkan pelayanan perpustakaan, optimalisasi perawatan koleksi, dan memberikan formasi yang sesuai pada SDM yang ada. Adapun strategi intensif dapat dilakukan melalui penetrasi pasar, pengembangan pasar, dan pengembangan produk, sementara strategi alternatif dapat dilakukan dengan menambah tenaga pustakawan perpustakaan. This research would like to see further how regional libraries can improve their services to the public through the development of strategic plans. This study aims to: (1) know the internal and external environmental conditions of South Tangerang City Regional Library; (2) identify the strategy formulation based on SWOT analysis for short and long term strategic planning of South Tangerang City Regional Library; and (3) analyzing the strategy process of South Tangerang City Regional Library. Model and method of this research is descriptivequalitative. The data analysis method used is inductive, referring to Miles & Huberman model. Data collection techniques used were participative observation, in-depth interviews, and documentation. The results of this study indicate that the development of the external environment is pursued by providing opportunities for the community to follow education and training about the library, increasing the number of users, and make the library as the information center for the community. While the development of the internal environment is pursued by improving library services, optimization of collection maintenance, and provide appropriate formation on existing human resources. The intensive strategy can be done through market penetration, market development, and product development, while alternative strategies can be done by adding librarians.
 
Publisher Universitas Muhammadiyah Tangerang
 
Contributor
 
Date 2018-06-06
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier http://jurnal.umt.ac.id/index.php/jgs/article/view/762
10.31000/jgcs.v2i1.762
 
Source Journal of Government and Civil Society; Vol 2, No 1 (2018): Journal of Government and Civil Society (April); 63-87
Journal of Government and Civil Society; Vol 2, No 1 (2018): Journal of Government and Civil Society (April); 63-87
2579-440X
2579-4396
10.31000/jgcs.v2i1
 
Language eng
 
Relation http://jurnal.umt.ac.id/index.php/jgs/article/view/762/510
 
Rights Copyright (c) 2018 Journal of Government and Civil Society
http://creativecommons.org/licenses/by-sa/4.0
 

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