Bisnis Vlogging dalam Industri Media Digital di Indonesia


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Field Value
Title Bisnis Vlogging dalam Industri Media Digital di Indonesia
Creator Mahameruaji, Jimi Narotama
Puspitasari, Lilis
Rosfiantika, Evi
Rahmawan, Detta
Subject Media
Vlog, Vlogger, YouTube, Media Digital, Media Sosial
Description This study explores the phenomenon of Vlogger as a new business in the digital media industry in Indonesia. Vlogger refer to social media users who regularly upload a variety of video content with various themes. We used case study to describe and analyze Youtube’s significant role in managing Vlogger communities, and also design support systems to make the communities growth and sustainable. We also explore Vlogger role as Online Influencer. This study is expected to be one of the references related to Vlogger phenomenon in the context of digital media studies in Indonesia.
Publisher FISIP Universitas Atma Jaya Yogyakarta
Date 2018-06-02
Type info:eu-repo/semantics/article

Case Study
Format application/pdf
Source Jurnal ILMU KOMUNIKASI; Vol 15, No 1 (2018); 61-74
Language eng
Coverage Jakarta, Bandung
Vlogger, Advertiser
Rights Copyright (c) 2018 Jurnal ILMU KOMUNIKASI

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