RETAIL STORE IMAGE: A STUDY OF THE MATAHARI DEPARTMENT STORE (AT BANDUNG INDONESIA)

MAGHZA : Jurnal Ilmu Al-Qur'an dan Tafsir

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Field Value
 
Title RETAIL STORE IMAGE: A STUDY OF THE MATAHARI DEPARTMENT STORE (AT BANDUNG INDONESIA)
 
Creator Yudhya, Thomas Budhyawan
 
Subject Retail
Store Image
Store Attributes
Profitable
Consumer Purchasing
Market
Matahari
Indonesia
Retail
 
Description Purpose: Retail industry currently in Indonesia is less profitable. However, there is still a retail stores chain group that Matahari endures and this is absolutely not autonomous purchasing by the customers. The objective of the study is to identify the qualities of stores and to assess their impacts on the consumer purchasing decision. This is most significant for sellers in today's unstable market and is worried about sellers' essential to take into account the effect of selling store image and its relation to purchaser reliability. 
Methodology: The used method in the research is casual research method. Data is analysing through descriptive analysis method and multiple linear regression. The data is processed through SPSS software.
Main Findings: Based on interviews conducted by respondents, one of the store brands in Matahari's department store is the Executive, which is a store brand that sells clothes, and trousers with expensive price, so if the customer uses the brand product Executive, they will feel proud. Because the customer has a good view of the product of the Executive brand, and the Executive product is sold in Matahari department store, the customer's assessment of the department store of the Matahari becomes good.
Implications/Applications: The results of the research can be used by Matahari department store in developing their marketing strategies in order to promote brand image.
 
Publisher GIAP Journals
 
Date 2019-09-28
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
text/xml
application/epub+zip
 
Identifier http://giapjournals.com/index.php/hssr/article/view/hssr.2019.7513
10.18510/hssr.2019.7513
 
Source Humanities & Social Sciences Reviews; Vol 7 No 5 (2019): September; 98-102
2395-6518
 
Language eng
 
Relation http://giapjournals.com/index.php/hssr/article/view/hssr.2019.7513/1338
http://giapjournals.com/index.php/hssr/article/view/hssr.2019.7513/1339
http://giapjournals.com/index.php/hssr/article/view/hssr.2019.7513/1340
 

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