Event Sebagai Salah Satu Bentuk Strategi Komunikasi Pemasaran Produk Fashion Nasional (Event Tahunan Jakcloth)

Nyimak (Journal of Communication)

View Publication Info
 
 
Field Value
 
Title Event Sebagai Salah Satu Bentuk Strategi Komunikasi Pemasaran Produk Fashion Nasional (Event Tahunan Jakcloth)
 
Creator Rahma, Ade
 
Description Jakarta Clothing is an event which is providing all kinds of distribution store from Indonesia. The concept ofmarket are combined with many activities those are interested for young people. Jakcloth presents live musicperformances from many kinds of fabulous bands from Indonesia and also other countries. The segmentationsof Jakcloth started from Junior High School, Senior high School students, college students, and others. Sincewithout communication belongs to business, there will maybe such a rejection to the service or products offered.Marketing is one of important activity in the corporate world. Kotler in Rangkuti (2000:18) defines that marketingcommunications is a planning process and applying the concept, price, promotion and also distribution processof a number of products and services to create the exchanging that can satisty the purpose of individual andorganization. The Result of this study explains that Mipro in making strategy for Jakcloth event involvescommunication strategy word of mouth. Kotler and Keller (2007 ) suggests that the Communication Word ofMouth ( WOM ) or word of mouth communication is a process of communication that the form of recommendationseither individually or in groups to a product or service that aims to provide personal information .The event waschosen as a marketing communication strategy for national product based on clothing, this adjust with theyoung people character that is being the main target from distro clothing product sale. The young people, areenergic people, love musics and challenges. So then this event is manage appropriate with the characteristic ofyoung people.Keyword: Marketing communication strategy, event, word of mouth
 
Publisher Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang
 
Contributor
 
Date 2018-01-02
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://jurnal.umt.ac.id/index.php/nyimak/article/view/480
10.31000/nyimak.v1i2.480
 
Source Nyimak (Journal of Communication); Vol 1, No 2 (2017): Nyimak journal of communication
2580-3832
2580-3808
10.31000/nyimak.v1i2
 
Language eng
 
Relation http://jurnal.umt.ac.id/index.php/nyimak/article/view/480/706
 
Rights Copyright (c) 2018 Nyimak (Journal of Communication)
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library