Event Sebagai Salah Satu Bentuk Strategi Komunikasi Pemasaran Produk Fashion Nasional (Event Tahunan Jakcloth)

Nyimak (Journal of Communication)

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Title Event Sebagai Salah Satu Bentuk Strategi Komunikasi Pemasaran Produk Fashion Nasional (Event Tahunan Jakcloth)
Creator Rahma, Ade
Description Jakarta Clothing is an event which is providing all kinds of distribution store from Indonesia. The concept ofmarket are combined with many activities those are interested for young people. Jakcloth presents live musicperformances from many kinds of fabulous bands from Indonesia and also other countries. The segmentationsof Jakcloth started from Junior High School, Senior high School students, college students, and others. Sincewithout communication belongs to business, there will maybe such a rejection to the service or products offered.Marketing is one of important activity in the corporate world. Kotler in Rangkuti (2000:18) defines that marketingcommunications is a planning process and applying the concept, price, promotion and also distribution processof a number of products and services to create the exchanging that can satisty the purpose of individual andorganization. The Result of this study explains that Mipro in making strategy for Jakcloth event involvescommunication strategy word of mouth. Kotler and Keller (2007 ) suggests that the Communication Word ofMouth ( WOM ) or word of mouth communication is a process of communication that the form of recommendationseither individually or in groups to a product or service that aims to provide personal information .The event waschosen as a marketing communication strategy for national product based on clothing, this adjust with theyoung people character that is being the main target from distro clothing product sale. The young people, areenergic people, love musics and challenges. So then this event is manage appropriate with the characteristic ofyoung people.Keyword: Marketing communication strategy, event, word of mouth
Publisher Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang
Date 2018-01-02
Type info:eu-repo/semantics/article
Peer-reviewed Article
Format application/pdf
Identifier http://jurnal.umt.ac.id/index.php/nyimak/article/view/480
Source Nyimak (Journal of Communication); Vol 1, No 2 (2017): Nyimak journal of communication
Language eng
Relation http://jurnal.umt.ac.id/index.php/nyimak/article/view/480/706
Rights Copyright (c) 2018 Nyimak (Journal of Communication)

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