Pengaruh Promosi Produk Seafoodking terhadap Brand Awareness Produk

Nyimak (Journal of Communication)

View Publication Info
 
 
Field Value
 
Title Pengaruh Promosi Produk Seafoodking terhadap Brand Awareness Produk
 
Creator Shintarani, Egi Dian
 
Description Frozen food products are now much targeted by consumers because it is considered more practical. In the middle of the rampant new brand of frozen processed food products that have sprung up, PT. Fitrafood International still uses sampling promotion activities to promote Seafoofking as its main product. This promotional effort is conducted in various supermarkets and also traditional markets. This study aims to determine how the influence of promotional activities in building and forming Brand Awareness of SeafoodKing products, and also to find out how the consumer understanding of SeafoodKing products and its interest to buy SeafoodKing products. This research uses quantitative method with associative approach. This research uses primary data obtained from the questionnaire. The analysis technique used is product moment correlation formula. The results showed that the variables of direct marketing, sales promotion, public relations and personal selling significantly influence brand awareness of the product.Keywords: sampling promotion, seafoodking, brand awareness
 
Publisher Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang
 
Contributor
 
Date 2018-01-02
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://jurnal.umt.ac.id/index.php/nyimak/article/view/484
10.31000/nyimak.v1i2.484
 
Source Nyimak (Journal of Communication); Vol 1, No 2 (2017): Nyimak journal of communication
2580-3832
2580-3808
10.31000/nyimak.v1i2
 
Language eng
 
Relation http://jurnal.umt.ac.id/index.php/nyimak/article/view/484/699
 
Rights Copyright (c) 2018 Nyimak (Journal of Communication)
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library