Pengaruh Promosi Produk Seafoodking terhadap Brand Awareness Produk

Nyimak (Journal of Communication)

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Title Pengaruh Promosi Produk Seafoodking terhadap Brand Awareness Produk
Creator Shintarani, Egi Dian
Description Frozen food products are now much targeted by consumers because it is considered more practical. In the middle of the rampant new brand of frozen processed food products that have sprung up, PT. Fitrafood International still uses sampling promotion activities to promote Seafoofking as its main product. This promotional effort is conducted in various supermarkets and also traditional markets. This study aims to determine how the influence of promotional activities in building and forming Brand Awareness of SeafoodKing products, and also to find out how the consumer understanding of SeafoodKing products and its interest to buy SeafoodKing products. This research uses quantitative method with associative approach. This research uses primary data obtained from the questionnaire. The analysis technique used is product moment correlation formula. The results showed that the variables of direct marketing, sales promotion, public relations and personal selling significantly influence brand awareness of the product.Keywords: sampling promotion, seafoodking, brand awareness
Publisher Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang
Date 2018-01-02
Type info:eu-repo/semantics/article
Peer-reviewed Article
Format application/pdf
Source Nyimak (Journal of Communication); Vol 1, No 2 (2017): Nyimak journal of communication
Language eng
Rights Copyright (c) 2018 Nyimak (Journal of Communication)

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