Strategi Marketing Public Relations Pt. Pos Indonesia

Jurnal Ilmu Komunikasi (J-IKA)

View Publication Info
 
 
Field Value
 
Title Strategi Marketing Public Relations Pt. Pos Indonesia
 
Creator Nurfitriani, Asri
Suhartini, Titin
 
Description ABSTRAK
Strategi Marketing Public Relations PT. Pos Indonesia, Studi kasus Terhadap Strategi Marketing Public Relations Pospay Kantor Pos Area V Jawa Barat. Penelitian ini mengemukakan tentang bagaimana strategi marketing produk pospay yang dilakukan oleh Kantor Pos Area V Jawa Barat, yang pada jaman sekarang ini banyak orang yang memakai pelayanan jasa dan keuangan untuk menunaikan kewajiban nya untuk membayar tagihan / angsuran. Penelitian ini menggunakan metode studi kasus dan teknik pengumpulan data dilakukan dengan cara observasi dan wawancara. Hasil dari penelitian ini yaitu strategi yang digunakan dalam marketing public relations produk pospay yaitu strategi pull mencakup pemberian informasi mengenai produk, menggunakan media komunikasi, periklanan, kegiatan promosi melalui event dan juga sponsorship, strategi kedua yaitu strategi push yang mencakup mendorong masyarakat agar menggunakan pospay dengan cara menginformasikan kemudahan yang dilakukan dan meluaskan target pemasaran pospay, dan yang ketiga strategi pass yaitu melakukan sosialisasi terhadap masyarakat, instansi dan juga sekolah untuk meningkatkan citra PT. Pos Indonesia.
Kata kunci : Pospay, Strategi Pull, Push, dan Pass


ABSTRACT
Marketing Public Relations Strategy PT. Pos Indonesia, Case Study Public Relations Marketing Strategy Pospay Post Office Area V West Java. This research describes how the marketing strategy of Pospay products conducted by Post Office Area V West Java, which in this day many people who use service and finance to fulfill its obligation to pay bill / installment. This research uses case study method and data collection technique done by observation and interview. The result of this research is strategy used in marketing public relations product of pospay that is full strategy include giving information about product, using communication media, advertisement, promotion activity through event and also sponsorship, second strategy is push strategy which include encouraging people to use pospay with How to inform the ease of doing and expanding the target marketing pospay, and the third pass strategy is to socialize the community, agencies and schools to improve the image of PT. Indonesian post.
Keywords: Pospay, Full Strategy, Push, and Pass
 
Publisher Lembaga Penelitian & Pengabdian Masyarakat (LPPM) Universitas BSI
 
Contributor
 
Date 2018-05-04
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier http://ejournal.bsi.ac.id/ejurnal/index.php/jika/article/view/3657
 
Source Jurnal Ilmu Komunikasi; Vol 5, No 1 (2018): JURNAL J-IKA; 66-70
J-IKA; Vol 5, No 1 (2018): JURNAL J-IKA; 66-70
2549-3299
2355-0287
 
Language ind
 
Relation http://ejournal.bsi.ac.id/ejurnal/index.php/jika/article/view/3657/2339
 
Rights ##submission.copyrightStatement##
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library