Interaktivitas Media Sosial Facebook Axe dan Dove dalam Perspektif Gender

Jurnal ILMU KOMUNIKASI

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Field Value
 
Title Interaktivitas Media Sosial Facebook Axe dan Dove dalam Perspektif Gender
 
Creator Widyastuti, Dhyah Ayu Retno
Ratriyana, Ina Nur
 
Subject Ilmu Komunikasi
advertising, brand Axe, brand Dove, gender, interactivity
 
Description   The objective of this research was to review an interactivity on Facebook accounts of brand Axe and Dove. The interactivity itself has been analyzed using content analysis method. The finding of the research were (1) Facebook account consists of advertising campaign; (2) The messages  involve of verbal and non-verbal messages; (3) The audiences respond showed positive, negative, and neutral responses; (4) The number of audiences respond were dominated by male on Axe account and female for Dove account. The tendency of female responses were communicative and active. Meanwhile, the male responses were passive, weak, and communicative.  
 
Publisher FISIP Universitas Atma Jaya Yogyakarta
 
Contributor
 
Date 2017-12-06
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

Content Analysis
 
Format application/pdf
 
Identifier https://ojs.uajy.ac.id/index.php/jik/article/view/966
10.24002/jik.v14i2.966
 
Source Jurnal ILMU KOMUNIKASI; Vol 14, No 2 (2017); 221-238
2548-8643
1829-6564
 
Language eng
 
Relation https://ojs.uajy.ac.id/index.php/jik/article/view/966/1076
 
Coverage


 
Rights Copyright (c) 2017 Jurnal ILMU KOMUNIKASI
http://creativecommons.org/licenses/by/4.0
 

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