Pemeliharaan Hubungan dan Komunikasi Organisasi via Media Siber


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Field Value
Title Pemeliharaan Hubungan dan Komunikasi Organisasi via Media Siber
Creator Sanjaya, Andika
Alunaza, Hardi
Subject Communication
Public relations; microblog; relational maintenance; organizational communication
Description In the context of an organization, the public may have various interests. The practitioners of public relations need the right formula to maintain the relationship with their public. This research intends to find and evaluate the proper typology to be implemented into the Cyber PR context. This research uses descriptive and comparative content analysis methods. An organization can maintain their publics by doing entertainment, direct communication, two-way communication, and humor. This research amplifies that the current typology can be implemented in the context of Cyber PR, although it receives criticism. 
Publisher FISIP Universitas Atma Jaya Yogyakarta
Contributor Andika Sanjaya, Irwansyah, Hardi Alunaza
Date 2017-12-06
Type info:eu-repo/semantics/article

Content Analysis
Format application/pdf
Source Jurnal ILMU KOMUNIKASI; Vol 14, No 2 (2017); 239-258
Language eng

Rights Copyright (c) 2017 Jurnal ILMU KOMUNIKASI

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