The Influence of Advertising Language Toward The Use of Bahasa Indonesia

ADRI International Journal of Language, Literature and Culture

View Publication Info
 
 
Field Value
 
Title The Influence of Advertising Language Toward The Use of Bahasa Indonesia
 
Creator Fitri, Fitri
 
Subject advertising language, Bahasa Indonesia, language
 
Description This article is motivated by the Bahasa Indonesia‟ interference that occurs among children and adolescents. The language interference is influenced among others by ads that use slang or foreign language which occasionally do not heed the use of Bahasa Indonesia which is good and grammatically correct. Bahasa Indonesia which is good and grammatically correct is a means of communication used by all levels of Bahasa Indonesia society. Bahasa Indonesia is used when communicating orally to adjust the situation, conditions, and opponents spoke. Bahasa Indonesia which was used in the written concept that needs to watched standard grammar and spelling improved. The use of Bahasa Indonesia society became a standard level of proficiency by public Indonesia as the national language. Advertising language is a part of a language which the main purpose is to attract attention with the words or phrases that have an unusual style, concise, and easy to understand. In practice, the language used in the ad are sometimes less in line with the principle of Bahasa Indonesia which is good and grammatically correct. The use of language too much, regardless of the logic of language, and the language interference are meant only to attract consumers. Meanwhile, advertising is a medium that is easily seen and heard, especially by children and adolescents who liked to imitate new things, including language. This thing can affect and damage the development of Bahasa Indonesia which was also influenced by the existence of language users.
 
Publisher ADRI
 
Contributor
 
Date 2017-10-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ejournal.p-adri.org/index.php/aijltc/article/view/156
 
Source ADRI International Journal of Language, Literature and Culture; Vol 1, No 1 (2017): May 2017
2549-4430
2549-4422
 
Language eng
 
Relation http://ejournal.p-adri.org/index.php/aijltc/article/view/156/150
 
Rights Copyright (c) 2017 ADRI International Journal of Language, Literature and Culture
https://creativecommons.org/licenses/by-nc-nd/4.0
 

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