Strategic Marketing And Competitive Strategy Of SMES In The Era Of Asean Economic Community

ADRI International Journal Of Managerial and Entrepreneurship

View Publication Info
 
 
Field Value
 
Title Strategic Marketing And Competitive Strategy Of SMES In The Era Of Asean Economic Community
 
Creator Salim, Fahruddin
 
Description Abstract. Globalization and widespread integrations of regional economies (ASEAN) have created new challenges for SMEs (Small- and Medium-sized Enterprises) in their efforts to develop their businesses and in their struggle to compete in a more competitive market. External and internal obstacles and challenges as well as the limited capacities greatly influence the survival of SMEs.A balance approach is needed through planning and designing strategic measures to improve the competitiveness of SMEs by way of strategic marketing approach.The objective of this study is to design strategic marketing approach and build strategic competitiveness in dealing with the changing of business environment in order for SMEs to be able to develop their capacities and exploit their potentials to do their businesses in a highly competitive market.
 
Publisher ADRI
 
Contributor ADRI (the associations of experts and lectures of the Republic Indonesia)
 
Date 2017-11-05
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ejournal.p-adri.org/index.php/ijmaen/article/view/227
 
Source ADRI International Journal Of Managerial and Entrepreneurship; Vol 1, No 1 (2017): May 2017
2549-5453
2549-5445
 
Language eng
 
Relation http://ejournal.p-adri.org/index.php/ijmaen/article/view/227/221
 
Rights Copyright (c) 2017 ADRI International Journal Of Managerial and Entrepreneurship
https://creativecommons.org/licenses/by-nc-nd/4.0
 

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