Pengaruh Orientasi Pasar dan Perilaku Kewirausahaan Terhadap Kepekaan Perusahaan Dan Implikasinya Pada Kinerja Perusahaan: Studi pada Penyalur Sepeda Motor di Indonesia

ULTIMA MANAJEMEN

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Title Pengaruh Orientasi Pasar dan Perilaku Kewirausahaan Terhadap Kepekaan Perusahaan Dan Implikasinya Pada Kinerja Perusahaan: Studi pada Penyalur Sepeda Motor di Indonesia
 
Creator Adinoto, Adinoto
 
Description This research, test the impact of the market orientation and entrepreneurship behavior to organization responsiveness and implication to company’s performance by utilizing the data of AISI (Asosiasi Industry Sepeda Motor Indonesia) motorcycle dealers companies’ in Indonesia. Moreover, As the tools for this analysis are  using SPSS 16.0 and LISREL 8.8. There are few results from this research. Firstly, market orientation does not have significant impact towards entrepreneurship behavior. Secondly, market orientation does have positive and significant impact towards company’s responsiveness. Thirdly, entrepreneurship behavior does have positive and significant impact towards company’s responsiveness. Fourthly, the company’s responsiveness does have positive and significant impact towards company’s performance.
 
Publisher ULTIMA MANAJEMEN
Jurnal Manajemen
 
Contributor
 
Date 2013-06-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artikel yang dipeer-review
 
Format application/pdf
 
Identifier http://ejournals.umn.ac.id/index.php/manajemen/article/view/166
 
Source ULTIMA MANAJEMEN; Vol 2, No 1 (2010): Ultima Manajemen
Jurnal Manajemen; Vol 2, No 1 (2010): Ultima Manajemen
2549-404X
2805- 4587
 
Language ind
 
Relation http://ejournals.umn.ac.id/index.php/manajemen/article/view/166/138
 
Rights ##submission.copyrightStatement##
 

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