Analisis Keberhasilan Kampanye Iklan dalam Proses Pengambilan Keputusan Memilih Perguruan Tinggi

ULTIMA MANAJEMEN

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Field Value
 
Title Analisis Keberhasilan Kampanye Iklan dalam Proses Pengambilan Keputusan Memilih Perguruan Tinggi
 
Creator Barata, Dion Dewa
 
Description Advertising is more then just informing audience.  In conducting its marketing strategy, higher education institution use advertising as a tool to communicate information and shape perceptions. This study tried to analyze the impact of advertising campaigns against the formation of brand awareness and brand perception of the higher education institution which then affect the prospective student’s decision to choose the right higher education institution for them. Using a prospective student respondents, the study found that brand awareness does not have a significant influence on their decision, if not supported by brand perception of higher education institution.
 
Publisher ULTIMA MANAJEMEN
Jurnal Manajemen
 
Contributor
 
Date 2010-06-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artikel yang dipeer-review
 
Format application/pdf
 
Identifier http://ejournals.umn.ac.id/index.php/manajemen/article/view/167
 
Source ULTIMA MANAJEMEN; Vol 2, No 1 (2010): Ultima Manajemen
Jurnal Manajemen; Vol 2, No 1 (2010): Ultima Manajemen
2549-404X
2805- 4587
 
Language ind
 
Relation http://ejournals.umn.ac.id/index.php/manajemen/article/view/167/139
 
Rights ##submission.copyrightStatement##
 

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