Small publishing houses in Argentina. Their dynamism and limitations within the publishing industry

Journal of Evolutionary Studies in Business

View Publication Info
 
 
Field Value
 
Title Small publishing houses in Argentina. Their dynamism and limitations within the publishing industry
 
Creator Román, Viviana
 
Subject Argentine publishing industry
Small and medium publishing houses
Business strategies and editorial policy
Publishing industry
Publishing history in Argentina
 
Description The goal of this article is to analyze the market insertion that small Argentine publishing houses underwent between the late twentieth century and 2015. We take into account the sector’s evolution in the country, the worldwide concentration of the publishing market, and the business strategies these firms adopted, from a historical standpoint. Sources are institutional and periodical publications, oral sources obtained through interviews with key actors, statistical sources, repository information, and secondary literature. Some comparisons with other Latin American countries are also presented. The conclusions highlight elements such as the publishing houses´accumulated historical experience, business strategies, speed of adaptation to digital and multimedia formats, production focused on specific areas or topics, and the leveraging of a minimal and flexible structure, many times in unfavorable circumstances, as key factors that allow a correct understanding of the complexities of the business of publishing for small and medium enterprises in Argentina.
 
Publisher Universitat de Barcelona
 
Date 2022-01-12
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Historical Inquiry
 
Format application/pdf
 
Identifier http://revistes.ub.edu/index.php/JESB/article/view/31717
10.1344/jesb2022.1.j098
 
Source Journal of Evolutionary Studies in Business; Vol. 7 No 1 (2022): Special Issue. Latin American Small and Medium-Sized Enterprises: A Historical Perspective; 13-58
Journal of Evolutionary Studies in Business; Vol. 7 No. 1 (2022): Special Issue. Latin American Small and Medium-Sized Enterprises: A Historical Perspective; 13-58
2385-7137
 
Language eng
 
Relation http://revistes.ub.edu/index.php/JESB/article/view/31717/36573
 
Rights Copyright (c) 2022 Journal of Evolutionary Studies in Business
https://creativecommons.org/licenses/by-nc-nd/4.0
 

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