A Model To Measure Competitiveness In Touristic Companies In Mexico

Journal of Applied Business Research (JABR)

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Field Value
Title A Model To Measure Competitiveness In Touristic Companies In Mexico
Creator Núñez, José Carlos González
Chanes, Delfino Vargas
Ruiz Fuentes, Liliana Raquel
Subject M210 Enterprise
M1 Business Administration
C3 Factor Analysis
Z390 Tourism Competitiveness
Description The objective of this paper is to develop a model that measures competitiveness among tourism businesses in Mexico. To that end, this research consists of three parts: the first refers to the theoretical framework to define the competitiveness of a tourism company and proposes a theoretical business competitiveness model; the second deals with the development of a questionnaire upon the theoretical model; in the third part, the questionnaire and the theoretic model are validated using factor analysis and a competitiveness index, is presented.
Publisher Clute Institute
Date 2021-09-01
Type info:eu-repo/semantics/article
Format application/pdf
Identifier https://clutejournals.com/index.php/JABR/article/view/10384
Source Journal of Applied Business Research (JABR); Vol. 37 No. 5 (2021); 175-194
Language eng
Relation https://clutejournals.com/index.php/JABR/article/view/10384/10435

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