Pengaruh Kualitas Produk, Religiusitas, Kualitas Pelayanan, dan Promosi Terhadap Keputusan Mahasiswa Menabung di Bank Syariah

Syi’ar Iqtishadi

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Field Value
 
Title Pengaruh Kualitas Produk, Religiusitas, Kualitas Pelayanan, dan Promosi Terhadap Keputusan Mahasiswa Menabung di Bank Syariah
 
Creator Pramudani, Melita Puji; Universitas Ahmad Dahlan
Fithria, Annisa; Universitas Ahmad Dahlan
 
Subject
kualitas produk; religiusitas; kualitas pelayanan; promosi; keputusan menabung

 
Description This study analyses the effect of product quality, religiosity, service quality, and promotion on student saving decisions at Islamic banks. This study uses 60 respondents as samples. This study uses purposive sampling to determine the samples with certain criteria. This study uses the multiple linear regression method to examine the effect of the independent variable on the dependent variable. The results indicate that product quality and promotion affect student saving decisions, but religiosity and service quality have no effect on student saving decisions.
 
Publisher Faculty of Economics and Business - Universitas Sultan Ageng Tirtayasa
 
Contributor
 
Date 2021-11-19
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://jurnal.untirta.ac.id/index.php/JIEc/article/view/11614
10.35448/jiec.v5i2.11614
 
Source Syi`ar Iqtishadi : Journal of Islamic Economics, Finance and Banking; Vol 5, No 2 (2021); 207-229
2598-0955
10.35448/jiec.v5i2
 
Language eng
 
Relation https://jurnal.untirta.ac.id/index.php/JIEc/article/view/11614/pdf_13
 
Rights Copyright (c) 2021 Syi`ar Iqtishadi : Journal of Islamic Economics, Finance and Banking
 

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