Peranan Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen Pengguna E-commerce Shopee Di Politeknik Cendana

Journal of Business and Economics Research (JBE)

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Field Value
 
Title Peranan Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen Pengguna E-commerce Shopee Di Politeknik Cendana
 
Creator Lonardi, Sanny
Lan, Wong Pong
Hutabarat, Fauzi Akbar Maulana
Nugroho, Ngajudin
Supriyanto, Supriyanto
 
Description The aim of this research is to prove the effect of service quality and price on Shopee e-commerce customer satisfaction at Cendana Polytechnic, either partially or simultaneously. The research method used is associative quantitative method through online questionnaires. The number of respondents/sample as many as 35 students of the Cendana Polytechnic from a population of 408 people with the Accidental Sampling technique. The results showed: (1) Service quality has an influence on Shopee e-commerce customer satisfaction at Cendana Polytechnic, where the T test results, the significant value is 0.005 or less 0.05. (2) price has no effect on Shopee e-commerce customer satisfaction at Cendana Polytechnic, with T-test results, a significant value of 0.105 or greater 0.05. (3) Service quality and price have an influence on Shopee e-commerce customer satisfaction at Cendana Polytechnic with F test results, Fcount 11.488 with F significance of 0.000 or F significance value less than 0.05
 
Publisher Forum Kerjasama Pendidikan Tinggi (FKPT)
 
Date 2021-10-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejurnal.seminar-id.com/index.php/jbe/article/view/955
10.47065/jbe.v2i3.955
 
Source Journal of Business and Economics Research (JBE); Vol 2 No 3 (2021): Oktober 2021; 80-85
2716-4128
 
Language eng
 
Relation https://ejurnal.seminar-id.com/index.php/jbe/article/view/955/640
 
Rights Copyright (c) 2021 Sanny Lonardi, Wong Pong Lan, Fauzi Akbar Maulana Hutabarat, Ngajudin Nugroho, Supriyanto Supriyanto
http://creativecommons.org/licenses/by/4.0
 

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