Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing

Sinergi : Jurnal Ilmiah Ilmu Manajemen

View Publication Info
 
 
Field Value
 
Title Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing
 
Creator Handayani, Wiwik
 
Subject Consumer Attitude
Green Product
Buying Interest
Green Marketing
 
Description This research is referred to analyse the influence of consumer attitude of green product towards purchase intention. The consumer attitude of green product is a psychological tendencies that is expressed by evaluating a certain entity with some advantage or disadvantage considerations. The problem of this research is the low of cunsumer awareness to consume green product, because the lack to comprehend the importance of green product usage for health and eco-friendly. The purpose of this research is to test the influence of consumer attitude of green products towards purchase intention. Hypothesis testing using Partial Least Square (PLS). The result of analysis show that there is influence among consumer attitude of green product towards consumer purchase intention significantly.
 
Publisher Economic and Bussiness Faculty, Dr Soetomo University
 
Date 2017-09-06
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://ejournal.unitomo.ac.id/index.php/feb/article/view/364
10.25139/sng.v7i2.364
 
Source Sinergi : Jurnal Ilmiah Ilmu Manajemen; Vol. 7 No. 2 (2017)
2549-0419
2087-4987
 
Language eng
 
Relation https://ejournal.unitomo.ac.id/index.php/feb/article/view/364/306
 
Rights Copyright (c) 2017 Sinergi : Jurnal Ilmiah Ilmu Manajemen
https://creativecommons.org/licenses/by-nc-sa/4.0
 

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