THE INFLUENCE OF STORE ATMOSPHERE ON REVISIT INTENTION AT SHOPPING TOURISM

Agricultural Socio-Economics Journal

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Field Value
 
Title THE INFLUENCE OF STORE ATMOSPHERE ON REVISIT INTENTION AT SHOPPING TOURISM
 
Creator Nabila, Dwi Febrianty
Setiawan, Budi
Riana, Fitria Dina
 
Subject Store Atmosphere; Tourist Shopping Behaviour; Shopping Tourism; SEM-PLS
 
Description The tourism sector in Indonesia is growing rapidly, so the level of competition is getting higher. Shopping tourism is as one of the industries that is able to attract tourists must innovate considering the products that are sold are the same and the storeping behavior of tourists is different. This study used SEM-PLS analysis and was conducted on 110 respondents who visited Shopping Tourism in Batu city. The results showed that a well-designed store atmosphere can stimulate positive emotions of tourists, provide comfort when shopping so as to create a memorable experience, and make tourists intend to visit again in the future. This study, not only provides recommendations for creating the right store atmosphere for retailers, but also provides information on understanding the storeping behavior of tourists.
 
Publisher Socio-Economics/Agribusiness Department
 
Contributor
 
Date 2021-10-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier https://agrise.ub.ac.id/index.php/agrise/article/view/507
10.21776/ub.agrise.2020.021.4.6
 
Source Agricultural Socio-Economics Journal; Vol 21, No 4 (2021): OCTOBER; 301-310
2252-6757
1412-1425
10.21776/ub.agrise.2021.021.4
 
Language eng
 
Relation https://agrise.ub.ac.id/index.php/agrise/article/view/507/375
 
Rights Copyright (c) 2021 Dwi Febrianty Nabila Wardani, Budi Setiawan, Fitria Dina Riana
http://creativecommons.org/licenses/by-nc/4.0
 

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