Customer Satisfaction and Revisit Intention towards Fast Food Restaurants in Sri Lanka

International Journal of Engineering and Management Research

View Publication Info
 
 
Field Value
 
Title Customer Satisfaction and Revisit Intention towards Fast Food Restaurants in Sri Lanka
 
Creator M. A. K. Sriyalatha
P. J. Kumarasinghe
 
Subject Revisit Intention
Customer Satisfaction
Perceived Price
Fast Food Restaurants
 
Description This study aimed at examining factors that effect of food taste, food quality, service quality, perceived price, responsiveness, restaurant environment on customer satisfaction and revisit intention. Data were collected through a structured questionnaire survey of fast food restaurant customers in a selected metropolitan area from Colombo district and students from University of Sri Jayewardenepura. The data were analyzed using SPSS 21.0 and R Studio 3.5.1 software. The study has found that food quality and perceived price are the important antecedents of restaurant customer satisfaction. Further, the results clearly showed a significant role of customer satisfaction on revisit intention and crucial impact of perceived price on customer satisfaction. In addition, revisit intention towards the fast food restaurant is directly influenced by food tastes. This study collected data from two selected groups; students from University of Sri Jayewardenepura and one metropolitan area, and data has analyzed further based on demographic characteristics further to confirm the results.  Therefore, this study provides valuable insight to restaurant managers on attracting, retaining and satisfying their customers.
 
Publisher Vandana Publications
 
Date 2021-10-18
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://www.ijemr.net/ojs/index.php/ojs/article/view/954
10.31033/ijemr.11.5.12
 
Source International Journal of Engineering and Management Research; Vol. 11 No. 5 (2021): October Issue; 95-103
2250-0758
2394-6962
 
Language eng
 
Relation https://www.ijemr.net/ojs/index.php/ojs/article/view/954/960
 
Rights Copyright (c) 2021 International Journal of Engineering and Management Research
https://creativecommons.org/licenses/by-nc-nd/4.0
 

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