Perspektif Preferensi Konsumen Remaja terhadap Jajanan Tradisional Khas Gresik

Jurnal Ilmiah Agribisnis

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Field Value
 
Title Perspektif Preferensi Konsumen Remaja terhadap Jajanan Tradisional Khas Gresik
 
Creator Asparin, Arinda
Sudiyarto, Sudiyarto
 
Subject conjoint analysis; consumer preferences; traditional snacks
 
Description This study aims to explain the order of attributes of Gresik's traditional snacks based on the level of importance according to adolescent consumer preferences and the combination of Gresik's traditional snack product attribute levels, which are adolescent consumers' preferences Gresik Regency. The method used in determining the sample is purposive sampling. The respondents used were 55 teenagers who had made purchases and consumed snacks at least once. Location selection technique using the purposive method. This research was conducted from March 2021 to June 2021. Methods of data collection using closed questionnaires and case studies. The research data were analyzed using conjoint analysis with a combination of 7 attributes. Based on the study results, the order of attributes of Gresik's traditional snacks based on the level of importance according to adolescent consumer preferences was taste, brand, elasticity, price, product appearance, aroma, and packaging materials. The combination of the attribute levels of Gresik's traditional snacks that are the preferences of adolescent consumers in Gresik Regency is sweet to taste, very famous brand, sufficient elasticity, low price, attractive colour, medium characteristic aroma, and paper packaging material.
 
Publisher Department of Agribusiness, Halu Oleo University
 
Contributor
 
Date 2021-10-06
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Identifier http://ojs.uho.ac.id/index.php/JIA/article/view/19742
10.37149/jia.v6i4.19742
 
Source JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian; Vol 6, No 4 (2021)
2527-273X
10.37149/jia.v6i4
 
Language en
 
Relation http://ojs.uho.ac.id/index.php/JIA/article/downloadSuppFile/19742/3192
http://ojs.uho.ac.id/index.php/JIA/article/downloadSuppFile/19742/3193
http://ojs.uho.ac.id/index.php/JIA/article/downloadSuppFile/19742/3194
http://ojs.uho.ac.id/index.php/JIA/article/downloadSuppFile/19742/3230
http://ojs.uho.ac.id/index.php/JIA/article/downloadSuppFile/19742/3493
 
Rights Copyright (c) 2021 JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian
http://creativecommons.org/licenses/by-sa/4.0
 

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