Pengaruh Citra Merek, Harga Dan Kualitas Produk Smartphone Oppo Terhadap Keputusan Pembelian (Konsumen Siswa/I Smk Muhammadiyah 5 Kisaran)

Jurnal AKMAMI (Akuntansi Manajemen Ekonomi)

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Title Pengaruh Citra Merek, Harga Dan Kualitas Produk Smartphone Oppo Terhadap Keputusan Pembelian (Konsumen Siswa/I Smk Muhammadiyah 5 Kisaran)
 
Creator Marpaung, Durahman
Bakti, Surya
Saragih, Liza
 
Subject
Brand Image, Price, Product Quality, Purchase Decision

 
Description The purpose of the study was to analyze the magnitude of the influence of Brand Image, Price and Product Quality on Consumer Purchase Decisions on OPPO Smartphones, especially Students / I SMK Muhammadiyah 5 Research Range the author uses descriptive quantitative methods and tends to use theoretical basis analysis as a support that is formed to clarify a data. And data collection techniques using questionnaires, literature studies and interviews, while data analysis techniques use methods (validity test, reliability test), analysis test (descriptive test, classical assumption test, normality test, heteroscedasticity test), hypothesis test (multiple linear test, F test, T test, determination test).
 
Publisher CERED Indonesia Institute
 
Contributor
 
Date 2021-09-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion


 
Format application/pdf
 
Identifier http://jurnal.ceredindonesia.or.id/index.php/akmami/article/view/480
10.53695/ja.v2i3.480
 
Source Jurnal AKMAMI (Akuntansi Manajemen Ekonomi); Vol 2, No 3 (2021): SEPTEMBER (2021); 617-628
2723-665X
 
Language eng
 
Relation http://jurnal.ceredindonesia.or.id/index.php/akmami/article/view/480/499
 
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Rights Copyright (c) 2021 Jurnal AKMAMI (Akuntansi Manajemen Ekonomi)
https://creativecommons.org/licenses/by-sa/4.0
 

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