KONSTRUKSI MAKNA FASHION DALAM PENGGUNAAN MASKER DI INSTAGRAM

Jurnal Ilmu Komunikasi (J-IKA)

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Field Value
 
Title KONSTRUKSI MAKNA FASHION DALAM PENGGUNAAN MASKER DI INSTAGRAM
 
Creator Soraya, Iin
Rahastine, Mareta Puri
Wibowo, Ganjar
 
Subject Ilmu Komunikasi
Construction of Social reality, triangle meaning semiotics Pierce, Fashion Mask
 
Description In the era of covid 19 masks have become a necessity in activities, the obligation to use masks for daily use, this makes masks more and more stylish. One of the fashion styles that creates fashion masks is Gerry Yo. Gerry's fashion masks are regularly uploaded on social media, namely Instagram. The photos of masks uploaded to Gerry Yo's account are a symbol that masks with various fashion patterns, accessories and styles are different from masks in general. By using sequins even to the Swarovski stone. The purpose of this study is to describe the construction of the meaning of fashion in the use of masks on Instagram. The theory used in this research is the theory of social reality construction, the paradigm used is the constructivism paradigm. The method used is descriptive qualitative with analytical knife using triangle meaning semiotics Charles Sanders Pierce Semiotics. The result of the research is that the reality that you want to build on the @gerryyoheadpiece instagram account creates a new culture with masks as fashion, using masks is still trendy. Furthermore, it is objective about the depiction of women using masks but still beautiful. Externalization describes the use of masks that used to be considered for health but this time for glamorous fashion. The meaning built on Instagram @gerryyoheadpiece is that masks can now express high social class for a woman.
 
Publisher Lembaga Penelitian & Pengabdian Masyarakat Universitas Bina Sarana Informatika
 
Contributor
 
Date 2021-09-28
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier https://ejournal.bsi.ac.id/ejurnal/index.php/jika/article/view/10738
10.31294/kom.v8i2.10738
 
Source Jurnal Ilmu Komunikasi; Vol 8, No 2 (2021): September 2021; 115-124
J-IKA; Vol 8, No 2 (2021): September 2021; 115-124
2549-3299
2355-0287
10.31294/kom.v8i2
 
Language ind
 
Relation https://ejournal.bsi.ac.id/ejurnal/index.php/jika/article/view/10738/pdf
https://ejournal.bsi.ac.id/ejurnal/index.php/jika/article/downloadSuppFile/10738/revisi%20jurnal
 
Rights ##submission.copyrightStatement##
https://creativecommons.org/licenses/by-nc-sa/4.0
 

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