Analisa Strategi E-Marketing Dinas Koperasi Ukm Kota Medan Terhadap Ukm Binaan Di Tengah Pandemi Covid-19 Tahun 2020

Strukturasi: Jurnal Ilmiah Magister Administrasi Publik

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Title Analisa Strategi E-Marketing Dinas Koperasi Ukm Kota Medan Terhadap Ukm Binaan Di Tengah Pandemi Covid-19 Tahun 2020
 
Creator Lindiawati, Ida
Harahap, Hamdani
Mardiana, Siti
 
Subject E-Marketing Strategy Analysis; Covid-19 Pandemic
 
Description The objectives of this study are to: Analyze and explain the effectiveness of internet-based online marketing strategies for SME products, Analyze and explain the implementation of internet-based online marketing strategies for SME products, Analyze and describe the supporting factors for the success of internet-based online marketing strategies for SME products, and  Analyze and describe the factors inhibiting the success of the internet-based online marketing strategy for SME products. The results showed that the effectiveness of the internet-based online marketing strategy of the SME products assisted by the Medan City Cooperative Office was still not optimal. The causative factor for this is due to the limited promotional budget owned by the Medan City UKM Cooperative Office in 2020 as well as the refocusing policy. The implementation of an internet-based online marketing strategy for SME products guided by the Medan City UKM Cooperative Office in 2020 in the midst of the Covid-19 pandemic was implemented and complied with the principles of coordination, the idea of cooperation through BRI banks to open easy access to credit, cooperation with online businesses to build digital market place with Grabfood, providing a market place at Bukalapak. Barriers to training distance and high interest in participating in training were seen to be quite dominant.
 
Publisher Universitas Medan Area
 
Contributor Universitas Medan Area
 
Date 2021-09-21
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://jurnalmahasiswa.uma.ac.id/index.php/strukturasi/article/view/521
10.31289/strukturasi.v3i1.521
 
Source Strukturasi: Jurnal Ilmiah Magister Administrasi Publik; Vol 3, No 1 (2021): Strukturasi: Jurnal Ilmiah Magister Administrasi Publik, Maret; 14-29
2721-7507
10.31289/strukturasi.v3i1
 
Language eng
 
Relation http://jurnalmahasiswa.uma.ac.id/index.php/strukturasi/article/view/521/pdf
 
Rights Copyright (c) 2021 Strukturasi: Jurnal Ilmiah Magister Administrasi Publik
https://creativecommons.org/licenses/by-nc/4.0
 

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