Analisis Kualitas Produk, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pdam Tirtanadi Cabang Padang Bulan Medan

Jurnal AKMAMI (Akuntansi Manajemen Ekonomi)

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Title Analisis Kualitas Produk, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pdam Tirtanadi Cabang Padang Bulan Medan
 
Creator Siregar, Nurafrina
Hasibuan, Hasrul
Miransyah, Iqbal Agustia
 
Subject
Product Quality, Price, Service Quality, Customer Satisfaction

 
Description This study aims to find out how the influence of product quality (X1), price (X2), and service quality (X3) on customer satisfaction (Y) PDAM Tirtanadi Padang Bulan Medan branch. The population in this study are all customers of PDAM Tirtanadi Padang Bulan Medan branch. The number of samples is 100 respondents. This research was conducted from January 2021 to June 2021. This study used quantitative data that was processed with SPSS version 25.0 with multiple linear regression models. data came from respondents who were collected through questionnaires. The results showed that product quality and price partially had a positive and significant effect on customer satisfaction. Product quality, price and service quality simultaneously have a positive and significant effect. 44.2% of customer satisfaction can be explained and obtained from product quality, price and service quality while the rest by other factors. Customer satisfaction has a very strong relationship to product quality, price and service quality.
 
Publisher CERED Indonesia Institute
 
Contributor
 
Date 2021-09-06
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion


 
Format application/pdf
 
Identifier http://jurnal.ceredindonesia.or.id/index.php/akmami/article/view/436
10.53695/ja.v2i3.436
 
Source Jurnal AKMAMI (Akuntansi Manajemen Ekonomi); Vol 2, No 3 (2021): SEPTEMBER (2021); 538-551
2723-665X
 
Language eng
 
Relation http://jurnal.ceredindonesia.or.id/index.php/akmami/article/view/436/464
 
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Rights Copyright (c) 2021 Jurnal AKMAMI (Akuntansi Manajemen Ekonomi)
https://creativecommons.org/licenses/by-sa/4.0
 

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