Social Network Analysis for User Interaction Analysis on Social Media Regarding E-Commerce Business

IJIIS : International Journal of Informatics and Information Systems

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Field Value
 
Title Social Network Analysis for User Interaction Analysis on Social Media Regarding E-Commerce Business
 
Creator Prabowo, Nugroho Agung
Pujiarto, Bambang
Wijaya, Firmantya Safri
Gita, Lutfiana
Alfandy, Denny
 
Subject User Generated Content; Social Network Analysis; Key Cast; Network Properties; E-commerce
 
Description Abstract: E-commerce business requires promotion in introducing its products. One of the media that can be used is social media. There is a lot of information provided on social media, one of which is User Generated Content (UGC). UGC is a user's track record on social media that can be seen by other users. Social media analysis is needed to see the pattern of interaction between the company and its customers from UGC which is widely spread on social media. This can be used as an insight for companies in helping product marketing on social media. The method used in analyzing the interaction pattern of UGC in social media is Social Network Analysis (SNA). Social network modeling can help e-commerce businesses to understand the interaction patterns that occur on social media. The findings in this study show that the social network that is superior is the interaction social network regarding Lazada. Research also shows the key players for each e-commerce.
 
Publisher Bright Publisher
 
Contributor
 
Date 2021-09-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ijiis.org/index.php/IJIIS/article/view/106
10.47738/ijiis.v4i2.106
 
Source International Journal of Informatics and Information Systems; Vol 4, No 2: September 2021; 95-102
2579-7069
10.47738/ijiis.v4i2
 
Language eng
 
Relation http://ijiis.org/index.php/IJIIS/article/view/106/63
 
Rights Copyright (c) 2021 International Journal of Informatics and Information Systems
https://creativecommons.org/licenses/by-sa/4.0
 

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