Pengaruh Desain Produk, Kualitas Produk, Citra Merek, Harga Terhadap Kepuasan Konsumen Susu Dancow Di Kota Medan

Jurnal Teknovasi : Jurnal Teknik dan Inovasi

View Publication Info
 
 
Field Value
 
Title Pengaruh Desain Produk, Kualitas Produk, Citra Merek, Harga Terhadap Kepuasan Konsumen Susu Dancow Di Kota Medan
 
Creator Munthe, Meysi Ramayana
Fajrillah, Fajrillah
Ginting, Ripka SeriIdahnaita
 
Subject
Product Desain, Product Quality, Brand Image and Price
 
Description This study aims to examine the effects of product design, product quality, brand image and price on consumer satisfaction with dancow milk product in Medan city. This study used quantitative descriptive method and the sample used is100 consumer who consume dancow milk product in Medan city. The analysis method used is multiple linier regression. The results of data analysis show that partially and simultaneously the product design, product quality, brand image and price shows a positive coefficient number and has a significant effect on consumer satisfaction. The coefficient determination of 0,481 means that the variable product design, product quality, brand image and price has explain the effect on consumer satisfaction by 48,1% while the remaining 51,9 % is another independent vatriable not examined in this study.
 
Publisher LPPM Politeknik LP3I Medan
 
Contributor
 
Date 2021-07-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artikel yang dipeer-review
 
Format application/pdf
 
Identifier http://ejurnal.plm.ac.id/index.php/Teknovasi/article/view/592
 
Source Jurnal Teknovasi : Jurnal Teknik dan Inovasi; Vol 8, No 2 (2021): TEKNOVASI JUNI 2021; 100-118
Jurnal Teknovasi : Jurnal Teknik dan Inovasi; Vol 8, No 2 (2021): TEKNOVASI JUNI 2021; 100-118
2540-8389
2355-701X
 
Language ind
 
Relation http://ejurnal.plm.ac.id/index.php/Teknovasi/article/view/592/332
 
Coverage


 
Rights ##submission.copyrightStatement##
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library