Knowledge Marketplaces: An Analysis of the Influence of Business Models on Instructors’ Motivations and Strategies

The International Review of Research in Open and Distributed Learning

View Publication Info
 
 
Field Value
 
Title Knowledge Marketplaces: An Analysis of the Influence of Business Models on Instructors’ Motivations and Strategies
 
Creator Cisel, Matthieu Tenzing
Pontalier, David
 
Subject marketplace
MOOC
instructor
content analysis
 
Description Unlike MOOC platforms such as Coursera or edX, which typically partner with institutions of higher education, online knowledge marketplaces allow anyone to broadcast courses and charge for them. In this article, we investigate, through a mixed-method approach, the motivations and strategies of the instructors of Udemy and Skillshare. Semi-structured interviews and a quantitative analysis of the characteristics of Skillshare’s courses, obtained using a Web scraper, suggest that while a significant proportion of the marketplace’s instructors are outreach driven, the majority are income driven. They develop strategies to maximize their revenues, notably by adapting the characteristics of their courses, such as the number of videos, to the business model of the platform. Courses are shorter on Skillshare than on Udemy, where instructors’ incomes are proportional to the number of registrations. We hypothesize that the latter platform’s business model incentivizes instructors to create longer courses in order to attract wider audiences.
 
 
Publisher Athabasca University Press
 
Date 2021-04-27
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Reviewed by editors
 
Format text/html
application/epub+zip
application/pdf
 
Identifier http://www.irrodl.org/index.php/irrodl/article/view/5459
10.19173/irrodl.v22i3.5459
 
Source The International Review of Research in Open and Distributed Learning; Vol. 22 No. 3 (2021); 142-158
1492-3831
 
Language eng
 
Relation http://www.irrodl.org/index.php/irrodl/article/view/5459/5554
http://www.irrodl.org/index.php/irrodl/article/view/5459/5579
http://www.irrodl.org/index.php/irrodl/article/view/5459/5580
 
Rights http://creativecommons.org/licenses/by/4.0
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library