Commitment Of Small Business Actors To Shopee Online Consumers

Primanomics : Jurnal Ekonomi dan Bisnis

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Field Value
Title Commitment Of Small Business Actors To Shopee Online Consumers

Creator Ramadani, Mery
Sutikno, Sutikno
Description Small business actors experience complaints from customers about services, products, and prices sold. The purpose of the study was to determine the effect of services, products, and prices on the commitment of small business actors to Shopee online consumers in 2020. The data was obtained by distributing online questionnaires via Google Form to 350 Shopee online consumers. This research technique takes a sample using non-probability sampling with the method used in this study is the Structural Equation Model technique. The results of the study prove that there is a positive and significant influence of services, products, and prices where consumers place their trust in small business actors in online shopee positively affecting seller commitment
Publisher Fakultas Bisnis
Date 2021-09-01
Type info:eu-repo/semantics/article
Peer-reviewed Article
Format application/pdf
Source Primanomics : Jurnal Ekonomi & Bisnis; Vol 19 No 3 (2021): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis; 91-100
Language eng
Rights Copyright (c) 2021 Mery Ramadani, Sutikno Sutikno

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