Analysis of Factors Affecting Visitor Decision Making to Stay at Hotels (Case Study at Hotel in Umbulharjo District, Yogyakarta Special Region)

Primanomics : Jurnal Ekonomi dan Bisnis

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Title Analysis of Factors Affecting Visitor Decision Making to Stay at Hotels (Case Study at Hotel in Umbulharjo District, Yogyakarta Special Region)

 
Creator Wibowo, Fx Pudjo
Tholok, Fidellis Wato
Sugandha, Sugandha
 
Description The purpose of this paper is to determine the price, location, promotion, service partially (individually) or simultaneously (jointly) to the decision making to stay at a hotel in the District of Umbulharjo, the Special Region of Yogyakarta. The t test shows that the magnitude of the variable price (X1) partially has a positive and significant effect (t value of price is 1.977.> t table 1.65 and .0049 <0.05 on (decision making to stay) at hotels in Umbulharjo District, Yogyakarta Special Region, variable location (X2) partially affects positive and significant (location value t count 3.519.> t table 1.65 and .0001 <0.05 against (decision making to stay) at hotels in Umbulharjo District, Yogyakarta Special Region, promotion variable (X3) partially has a positive and significant effect (t value promotion 3664.> t table 1.65 and .0000 <0.05 against (decision making to stay) at P There are hotels in the District of Umbulharjo, Yogyakarta Special Region, the service variable (X4) partially has a positive and significant effect (the t count value of service is 9,748. > t table 1.65 and .0000 <0.05 to (decision making to stay) at hotels in Umbulharjo District, Yogyakarta Special Region, and for the F test results obtained for the calculated F value of 249.643 with a significance value of 0.000 so that the value of F count> F table or 249.643> 3.87 or the level of significance (sig) 0.000 <0.05, it can be concluded that the effect simultaneously (together) between price, location, promotion and service, on (decision making to stay) at hotels in Umbulharjo District, Yogyakarta Special Region and The adjusted R2 value in this study means that variance in decision making can be explained by price, location, promotion and service through a model of 56.3% and the remaining 43.7% comes from other variables outside of price, location, promotion and service variables. 
 
Publisher Fakultas Bisnis
 
Date 2021-09-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://jurnal.ubd.ac.id/index.php/PE/article/view/636
10.31253/pe.v19i3.636
 
Source Primanomics : Jurnal Ekonomi & Bisnis; Vol 19 No 3 (2021): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis; 64-74
2614-6789
1412-632X
10.31253/pe.v19i3
 
Language eng
 
Relation https://jurnal.ubd.ac.id/index.php/PE/article/view/636/355
 
Rights Copyright (c) 2021 Fx Pudjo Wibowo, Fidellis Wato Tholok, Sugandha Sugandha
http://creativecommons.org/licenses/by-nc-nd/4.0
 

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