Factors affecting customers’ online shopping behavior during Covid-19 pandemic in Bangladesh

ABC Research Alert

View Publication Info
 
 
Field Value
 
Title Factors affecting customers’ online shopping behavior during Covid-19 pandemic in Bangladesh
 
Creator Fatema, Farha
Siddiqui, Md. Ashraf
 
Subject Online shopping
Covid-19
Customer behavior
Bangladesh
 
Description Online shopping is one of the fastest-growing marketplaces in Bangladesh. But during the Covid 19, when other sectors are stable, only online shopping has gained a greater positive response. Thus, for online shopping, customers’ behavior is influenced by various factors including fare price, product quality, and durability, trust & security, etc. The study aims to identify the factors that influence the customers’ online shopping behavior during the Covid-19 in Bangladesh under the effect of control variables. The results indicate that of the eight dimensions, features and quality, fair price, performance and durability, trust and reliability, security, E-service quality, ease of use, and time are positively and significantly affect customers' online buying behavior during the Covid-19 in Bangladesh. Concerning the influence of these factors on customers, the study finds that features and quality, performance and durability, trust and reliability, e-service quality, ease of use and time factors influence the customers’ online buying behavior during the pandemic in Bangladesh. Online shopping companies must focus on these factors to get a higher response from people in Bangladesh.
 
Publisher Asian Business Consortium
 
Date 2021-08-25
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://abc.us.org/ojs/index.php/abcra/article/view/567
10.18034/abcra.v9i2.567
 
Source ABC Research Alert; Vol. 9 No. 2 (2021): May-August Issue; 67-79
2413-5224
10.18034/abcra.v9i2
 
Language eng
 
Relation https://abc.us.org/ojs/index.php/abcra/article/view/567/1069
 
Rights Copyright (c) 2021 Farha Fatema, Md. Ashraf Siddiqui
http://creativecommons.org/licenses/by-nc/4.0
 

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